Since 1988, Discovery Channel has been airing a week-long series of feature television programs dedicated to sharks, usually running in July or August.
This year's edition of the Shark Week, which airs on the Discovery Channel network August 12-16, will have an automotive flavor in the sense that Volkswagen of America is sponsoring the series.
The German automaker will do a bit more than simply advertise its name and products as the company commissioned the creation of a one-of-a-kind "Volkswagen Beetle Shark Observation Cage", said to put viewers in the driver’s seat "as it cruises along the ocean floor".
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