As one of the most, if not the most, popular characters from the Ice Age movie franchise, Scrat, the saber-toothed squirrel obsessed with acorns, plays a central role in the advertisement efforts related to the film series.
Peugeot, an official sponsor of the fourth installment of the Ice Age franchise dubbed "Continental Drift", has enlisted the help of Scrat to sell its vehicles across many regions around the world including Europe and Australia.
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