After many years of absence from the luxury car segment, Mitsubishi is going to give it another try with the revival of the Proudia and Dignity nameplates for the Japanese market.
In a strange turn of fate, whereas the original Proudia and Dignity from the late 1990s - early 2000s were designed by Mitsubishi and co-manufactured with Hyundai, which marketed its own versions as the rebadged Centennial and Equus (not to be confused with the current Equus), Mitsubishi is now the one to rebrand the two models.
To explain, the Proudia and the more luxurious, long wheelbase Dignity are the products of an OEM (Original Equipment Manufacturer) deal with the Nissan Group and are based on the Infiniti M and the China-market Infiniti M35hL LWB (sold as the new Nissan Cima in Japan) respectively.
