VW’s Chairman Ferdinand Piech and Fiat-Chrysler CEO Sergio Marchionne, two of the European automotive industry’s most prominent executives, have presumably read Sun Tzu’s Art of War and are aware of this excerpt:
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
The two groups are currently involved, if not in war, then certainly in a peculiar game of strategy and tactics – and there is no way of knowing who will come up trumps.
Read more »
