At this year's event, which runs from October 30 to November 2, the company plans to bring more than 20 new Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles.
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"With the 'Fuori Serie' programme, customers will have the chance to talk personally with the manufacturer to have their Abarths customized down to the smallest detail by a team of specialized Abarth designers, engineers and mechanics," Fiat said in a statement.
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The freshly launched Abarth 595 Turismo and the 595 Competizione are available in both coupe and convertible body styles featuring the more powerful 160hp version of the turbocharged 1.4-liter T-Jet petrol engine from the 500 Essesse.
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Fiat tells us that is submerged a total of six vehicles in the sea during the shoot, with the most impressive jump performed by the 500 Giallo (yellow) Sport that was dropped by a crane from more than 70 feet / 21 meters in the air.
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The new TV spot that is titled "Immigrants" is available in 30-, 60- and 90-second versions, and will run on local and national broadcast and cable channels beginning on Monday.
It tells the tale of the 500's departure from the beautiful Amalfi coast and Sorrento in Italy with several cars jumping into the sea and driving under water all the way to New York City.
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